The answer, unfortunately (or fortunately, depending on your perspective) is mathematical in nature. More specifically topology. For a glimpse of why, read today's New York Times article:
by Steven Strogatz. A fun article, with the promise of a lot more in the future. Give it a read.
One thing you will start to find. We as mathematicians see our craft everywhere, in basically ALL places. Math really is the exposure of logical structure, regardless of the context. But it takes talent to expose that math in an engaging way to someone not trained to see it. Mr. Strogatz has talent.